Hampton brand profile in the United States 2022
When it comes to hotel customers, brand awareness of Hampton is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hampton in the United States?
In total, 31% of U.S. hotel customers say they like Hampton. However, in actuality, among the 87% of U.S. respondents who know Hampton, 36% of people like the brand.
What is the usage share of Hampton in the United States?
All in all, 18% of hotel customers in the United States use Hampton. That means, of the 87% who know the brand, 21% use them.
How loyal are the customers of Hampton?
Around 13% of hotel customers in the United States say they are likely to use Hampton again. Set in relation to the 18% usage share of the brand, this means that 72% of their customers show loyalty to the brand.
What's the buzz around Hampton in the United States?
In August 2022, about 16% of U.S. hotel customers had heard about Hampton in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Hampton in the United States.
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