Food Lion brand profile in the United States 2022
How high is the brand awareness of Food Lion in the United States?
When it comes to grocery store customers, brand awareness of Food Lion is at 45% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Food Lion in the United States?
In total, 13% of U.S. grocery store customers say they like Food Lion. However, in actuality, among the 45% of U.S. respondents who know Food Lion, 29% of people like the brand.
What is the usage share of Food Lion in the United States?
All in all, 10% of grocery store customers in the United States use Food Lion. That means, of the 45% who know the brand, 22% use them.
How loyal are the customers of Food Lion?
Around 8% of grocery store customers in the United States say they are likely to use Food Lion again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Food Lion in the United States?
In August 2022, about 8% of U.S. grocery store customers had heard about Food Lion in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Food Lion in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to grocery store customers, brand awareness of Food Lion is at 45% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Food Lion in the United States?
In total, 13% of U.S. grocery store customers say they like Food Lion. However, in actuality, among the 45% of U.S. respondents who know Food Lion, 29% of people like the brand.
What is the usage share of Food Lion in the United States?
All in all, 10% of grocery store customers in the United States use Food Lion. That means, of the 45% who know the brand, 22% use them.
How loyal are the customers of Food Lion?
Around 8% of grocery store customers in the United States say they are likely to use Food Lion again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Food Lion in the United States?
In August 2022, about 8% of U.S. grocery store customers had heard about Food Lion in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Food Lion in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
