Crowne Plaza brand profile in the UK 2022
How high is the brand awareness of Crowne Plaza in the UK?
When it comes to hotel customers, brand awareness of Crowne Plaza is at 68% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Crowne Plaza in the UK?
In total, 23% of UK hotel customers say they like Crowne Plaza. However, in actuality, among the 68% of UK respondents who know Crowne Plaza, 34% of people like the brand.
What is the usage share of Crowne Plaza in the UK?
All in all, 11% of hotel customers in the UK use Crowne Plaza. That means, of the 68% who know the brand, 16% use them.
How loyal are the customers of Crowne Plaza?
Around 6% of hotel customers in the UK say they are likely to use Crowne Plaza again. Set in relation to the 11% usage share of the brand, this means that 55% of their customers show loyalty to the brand.
What's the buzz around Crowne Plaza in the UK?
In August 2022, about 8% of UK hotel customers had heard about Crowne Plaza in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Crowne Plaza in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Crowne Plaza is at 68% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Crowne Plaza in the UK?
In total, 23% of UK hotel customers say they like Crowne Plaza. However, in actuality, among the 68% of UK respondents who know Crowne Plaza, 34% of people like the brand.
What is the usage share of Crowne Plaza in the UK?
All in all, 11% of hotel customers in the UK use Crowne Plaza. That means, of the 68% who know the brand, 16% use them.
How loyal are the customers of Crowne Plaza?
Around 6% of hotel customers in the UK say they are likely to use Crowne Plaza again. Set in relation to the 11% usage share of the brand, this means that 55% of their customers show loyalty to the brand.
What's the buzz around Crowne Plaza in the UK?
In August 2022, about 8% of UK hotel customers had heard about Crowne Plaza in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Crowne Plaza in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
