Edeka brand profile in Germany 2022
How high is the brand awareness of Edeka in Germany?
When it comes to grocery store customers, brand awareness of Edeka is at 97% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Edeka in Germany?
In total, 60% of German grocery store customers say they like Edeka. However, in actuality, among the 97% of German respondents who know Edeka, 62% of people like the brand.
What is the usage share of Edeka in Germany?
All in all, 63% of grocery store customers in Germany use Edeka. That means, of the 97% who know the brand, 65% use them.
How loyal are the customers of Edeka?
Around 54% of grocery store customers in Germany say they are likely to use Edeka again. Set in relation to the 63% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Edeka in Germany?
In August 2022, about 44% of German grocery store customers had heard about Edeka in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 45%, meaning at the time of the survey there's some buzz around Edeka in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to grocery store customers, brand awareness of Edeka is at 97% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Edeka in Germany?
In total, 60% of German grocery store customers say they like Edeka. However, in actuality, among the 97% of German respondents who know Edeka, 62% of people like the brand.
What is the usage share of Edeka in Germany?
All in all, 63% of grocery store customers in Germany use Edeka. That means, of the 97% who know the brand, 65% use them.
How loyal are the customers of Edeka?
Around 54% of grocery store customers in Germany say they are likely to use Edeka again. Set in relation to the 63% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Edeka in Germany?
In August 2022, about 44% of German grocery store customers had heard about Edeka in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 45%, meaning at the time of the survey there's some buzz around Edeka in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
