Jack & Jones brand profile in the UK 2022
When it comes to fashion store customers, brand awareness of Jack & Jones is at 64% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jack & Jones in the UK?
In total, 15% of UK fashion store customers say they like Jack & Jones. However, in actuality, among the 64% of UK respondents who know Jack & Jones, 23% of people like the brand.
What is the usage share of Jack & Jones in the UK?
All in all, 8% of fashion store customers in the UK use Jack & Jones. That means, of the 64% who know the brand, 12% use them.
How loyal are the customers of Jack & Jones?
Around 6% of fashion store customers in the UK say they are likely to use Jack & Jones again. Set in relation to the 8% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Jack & Jones in the UK?
In August 2022, about 6% of UK fashion store customers had heard about Jack & Jones in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Jack & Jones in the UK.
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