Sainsbury's brand profile UK 2023

How high is the brand awareness of Sainsbury's in the UK?
When it comes to grocery store customers, brand awareness of Sainsbury's is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Sainsbury's in the UK?
In total, 45% of UK grocery store customers say they like Sainsbury's.

What is the usage share of Sainsbury's in the UK?
All in all, 49% of grocery store customers in the UK use Sainsbury's.

How loyal are the customers of Sainsbury's?
Around 43% of grocery store customers in the UK say they are likely to use Sainsbury's again. Set in relation to the 49% usage share of the brand, this means that 88% of their customers show loyalty to the brand.

What's the buzz around Sainsbury's in the UK?
In September 2023, about 26% of UK grocery store customers had heard about Sainsbury's in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was some buzz around Sainsbury's in the UK.

Sainsbury's brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

More information

Number of respondents

1,231 respondents

Age group

18-64 years

Special properties

respondents who use grocery stores

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to grocery stores, which of the following brands do you like?
Brand usage: When it comes to grocery stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to grocery stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats