Subway brand profile UK 2023

How high is the brand awareness of Subway in the UK?
When it comes to restaurant chain customers, brand awareness of Subway is at 93 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Subway in the UK?
In total, 40 percent of UK restaurant chain customers say they like Subway. However, in actuality, among the 93 percent of UK respondents who know Subway, 43 percent of people like the brand.

What is the usage share of Subway in the UK?
All in all, 35 percent of restaurant chain customers in the UK use Subway. That means, of the 93 percent who know the brand, 38 percent use them.

How loyal are the customers of Subway?
Around 30 percent of restaurant chain customers in the UK say they are likely to use Subway again. Set in relation to the 35 percent usage share of the brand, this means that 86 percent of their customers show loyalty to the brand.

What's the buzz around Subway in the UK?
In October 2023, about 18 percent of UK restaurant chain customers had heard about Subway in the media, on social media, or in advertising over the past three months. Of the 93 percent who know the brand, that's 19 percent, meaning at the time of the survey there's little buzz around Subway in the UK.

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Subway brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in the UK in 2023

Characteristic	Share of respondents
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Number of respondents

1,159 respondents

Age group

18-64 years

Special properties

respondents who go to restaurant chains

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to restaurant chains, which of the following brands do you like?
Brand usage: When it comes to restaurant chains, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to restaurant chains, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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