Best Western brand profile in the UK 2022
How high is the brand awareness of Best Western in the UK?
When it comes to hotel customers, brand awareness of Best Western is at 70% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Best Western in the UK?
In total, 18% of UK hotel customers say they like Best Western. However, in actuality, among the 70% of UK respondents who know Best Western, 26% of people like the brand.
What is the usage share of Best Western in the UK?
All in all, 11% of hotel customers in the UK use Best Western. That means, of the 70% who know the brand, 16% use them.
How loyal are the customers of Best Western?
Around 8% of hotel customers in the UK say they are likely to use Best Western again. Set in relation to the 11% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Best Western in the UK?
In August 2022, about 10% of UK hotel customers had heard about Best Western in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Best Western in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Best Western is at 70% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Best Western in the UK?
In total, 18% of UK hotel customers say they like Best Western. However, in actuality, among the 70% of UK respondents who know Best Western, 26% of people like the brand.
What is the usage share of Best Western in the UK?
All in all, 11% of hotel customers in the UK use Best Western. That means, of the 70% who know the brand, 16% use them.
How loyal are the customers of Best Western?
Around 8% of hotel customers in the UK say they are likely to use Best Western again. Set in relation to the 11% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Best Western in the UK?
In August 2022, about 10% of UK hotel customers had heard about Best Western in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Best Western in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
