Wetherspoons brand profile in the UK 2023
How high is the brand awareness of Wetherspoons in the UK?
When it comes to restaurant chain customers, brand awareness of Wetherspoons is at 86 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wetherspoons in the UK?
In total, 35 percent of UK restaurant chain customers say they like Wetherspoons. However, in actuality, among the 86 percent of UK respondents who know Wetherspoons, 41 percent of people like the brand.
What is the usage share of Wetherspoons in the UK?
All in all, 34 percent of restaurant chain customers in the UK use Wetherspoons. That means, of the 86 percent who know the brand, 40 percent use them.
How loyal are the customers of Wetherspoons?
Around 30 percent of restaurant chain customers in the UK say they are likely to use Wetherspoons again. Set in relation to the 34 percent usage share of the brand, this means that 88 percent of their customers show loyalty to the brand.
What's the buzz around Wetherspoons in the UK?
In October 2023, about 7 percent of UK restaurant chain customers had heard about Wetherspoons in the media, on social media, or in advertising over the past three months. Of the 86 percent who know the brand, that's 8 percent, meaning at the time of the survey there's little to no buzz around Wetherspoons in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
