Starbucks brand profile in the UK 2022
How high is the brand awareness of Starbucks in the UK?
When it comes to restaurant chain customers, brand awareness of Starbucks is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Starbucks in the UK?
In total, 33% of UK restaurant chain customers say they like Starbucks. However, in actuality, among the 96% of UK respondents who know Starbucks, 34% of people like the brand.
What is the usage share of Starbucks in the UK?
All in all, 30% of restaurant chain customers in the UK use Starbucks. That means, of the 96% who know the brand, 31% use them.
How loyal are the customers of Starbucks?
Around 24% of restaurant chain customers in the UK say they are likely to use Starbucks again. Set in relation to the 30% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Starbucks in the UK?
In August 2022, about 14% of UK restaurant chain customers had heard about Starbucks in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Starbucks in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Starbucks is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Starbucks in the UK?
In total, 33% of UK restaurant chain customers say they like Starbucks. However, in actuality, among the 96% of UK respondents who know Starbucks, 34% of people like the brand.
What is the usage share of Starbucks in the UK?
All in all, 30% of restaurant chain customers in the UK use Starbucks. That means, of the 96% who know the brand, 31% use them.
How loyal are the customers of Starbucks?
Around 24% of restaurant chain customers in the UK say they are likely to use Starbucks again. Set in relation to the 30% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Starbucks in the UK?
In August 2022, about 14% of UK restaurant chain customers had heard about Starbucks in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Starbucks in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
