Penny brand profile in Germany 2022
How high is the brand awareness of Penny in Germany?
When it comes to grocery store customers, brand awareness of Penny is at 95% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Penny in Germany?
In total, 36% of German grocery store customers say they like Penny. However, in actuality, among the 95% of German respondents who know Penny, 38% of people like the brand.
What is the usage share of Penny in Germany?
All in all, 39% of grocery store customers in Germany use Penny. That means, of the 95% who know the brand, 41% use them.
How loyal are the customers of Penny?
Around 34% of grocery store customers in Germany say they are likely to use Penny again. Set in relation to the 39% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Penny in Germany?
In August 2022, about 29% of German grocery store customers had heard about Penny in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Penny in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to grocery store customers, brand awareness of Penny is at 95% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Penny in Germany?
In total, 36% of German grocery store customers say they like Penny. However, in actuality, among the 95% of German respondents who know Penny, 38% of people like the brand.
What is the usage share of Penny in Germany?
All in all, 39% of grocery store customers in Germany use Penny. That means, of the 95% who know the brand, 41% use them.
How loyal are the customers of Penny?
Around 34% of grocery store customers in Germany say they are likely to use Penny again. Set in relation to the 39% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Penny in Germany?
In August 2022, about 29% of German grocery store customers had heard about Penny in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Penny in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
