Esprit brand profile in Germany 2022
How high is the brand awareness of Esprit in Germany?
When it comes to fashion store customers, brand awareness of Esprit is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Esprit in Germany?
In total, 30% of German fashion store customers say they like Esprit. However, in actuality, among the 91% of German respondents who know Esprit, 33% of people like the brand.
What is the usage share of Esprit in Germany?
All in all, 18% of fashion store customers in Germany use Esprit. That means, of the 91% who know the brand, 20% use them.
How loyal are the customers of Esprit?
Around 15% of fashion store customers in Germany say they are likely to use Esprit again. Set in relation to the 18% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Esprit in Germany?
In August 2022, about 12% of German fashion store customers had heard about Esprit in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Esprit in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of Esprit is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Esprit in Germany?
In total, 30% of German fashion store customers say they like Esprit. However, in actuality, among the 91% of German respondents who know Esprit, 33% of people like the brand.
What is the usage share of Esprit in Germany?
All in all, 18% of fashion store customers in Germany use Esprit. That means, of the 91% who know the brand, 20% use them.
How loyal are the customers of Esprit?
Around 15% of fashion store customers in Germany say they are likely to use Esprit again. Set in relation to the 18% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Esprit in Germany?
In August 2022, about 12% of German fashion store customers had heard about Esprit in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Esprit in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
