Nando’s brand profile in the UK 2022
How high is the brand awareness of Nando’s in the UK?
When it comes to restaurant chain customers, brand awareness of Nando’s is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nando’s in the UK?
In total, 41% of UK restaurant chain customers say they like Nando’s. However, in actuality, among the 95% of UK respondents who know Nando’s, 43% of people like the brand.
What is the usage share of Nando’s in the UK?
All in all, 31% of restaurant chain customers in the UK use Nando’s. That means, of the 95% who know the brand, 33% use them.
How loyal are the customers of Nando’s?
Around 27% of restaurant chain customers in the UK say they are likely to use Nando’s again. Set in relation to the 31% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Nando’s in the UK?
In August 2022, about 11% of UK restaurant chain customers had heard about Nando’s in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Nando’s in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Nando’s is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nando’s in the UK?
In total, 41% of UK restaurant chain customers say they like Nando’s. However, in actuality, among the 95% of UK respondents who know Nando’s, 43% of people like the brand.
What is the usage share of Nando’s in the UK?
All in all, 31% of restaurant chain customers in the UK use Nando’s. That means, of the 95% who know the brand, 33% use them.
How loyal are the customers of Nando’s?
Around 27% of restaurant chain customers in the UK say they are likely to use Nando’s again. Set in relation to the 31% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Nando’s in the UK?
In August 2022, about 11% of UK restaurant chain customers had heard about Nando’s in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Nando’s in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
