Kroger brand profile in the United States 2023
How high is the brand awareness of Kroger in the United States?
When it comes to grocery store customers, brand awareness of Kroger is at 79 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kroger in the United States?
In total, 30 percent of U.S. grocery store customers say they like Kroger. However, in actuality, among the 79 percent of U.S. respondents who know Kroger, 38 percent of people like the brand.
What is the usage share of Kroger in the United States?
All in all, 26 percent of grocery store customers in the United States use Kroger. That means, of the 79 percent who know the brand, 33 percent use them.
How loyal are the customers of Kroger?
Around 22 percent of grocery store customers in the United States say they are likely to use Kroger again. Set in relation to the 26 percent usage share of the brand, this means that 85 percent of their customers show loyalty to the brand.
What's the buzz around Kroger in the United States?
In September 2023, about 21 percent of U.S. grocery store customers had heard about Kroger in the media, on social media, or in advertising over the past three months. Of the 79 percent who know the brand, that's 27 percent, meaning at the time of the survey there's some buzz around Kroger in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
