Publix brand profile in the United States 2023
How high is the brand awareness of Publix in the United States?
When it comes to grocery store customers, brand awareness of Publix is at 59 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Publix in the United States?
In total, 17 percent of U.S. grocery store customers say they like Publix. However, in actuality, among the 59 percent of U.S. respondents who know Publix, 29 percent of people like the brand.
What is the usage share of Publix in the United States?
All in all, 14 percent of grocery store customers in the United States use Publix. That means, of the 59 percent who know the brand, 24 percent use them.
How loyal are the customers of Publix?
Around 11 percent of grocery store customers in the United States say they are likely to use Publix again. Set in relation to the 14 percent usage share of the brand, this means that 79 percent of their customers show loyalty to the brand.
What's the buzz around Publix in the United States?
In September 2023, about 11 percent of U.S. grocery store customers had heard about Publix in the media, on social media, or in advertising over the past three months. Of the 59 percent who know the brand, that's 19 percent, meaning at the time of the survey there's little buzz around Publix in the United States.
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