Premier Inn brand profile in the UK 2022
How high is the brand awareness of Premier Inn in the UK?
When it comes to hotel customers, brand awareness of Premier Inn is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Premier Inn in the UK?
In total, 53% of UK hotel customers say they like Premier Inn. However, in actuality, among the 93% of UK respondents who know Premier Inn, 57% of people like the brand.
What is the usage share of Premier Inn in the UK?
All in all, 42% of hotel customers in the UK use Premier Inn. That means, of the 93% who know the brand, 45% use them.
How loyal are the customers of Premier Inn?
Around 37% of hotel customers in the UK say they are likely to use Premier Inn again. Set in relation to the 42% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Premier Inn in the UK?
In August 2022, about 27% of UK hotel customers had heard about Premier Inn in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Premier Inn in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Premier Inn is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Premier Inn in the UK?
In total, 53% of UK hotel customers say they like Premier Inn. However, in actuality, among the 93% of UK respondents who know Premier Inn, 57% of people like the brand.
What is the usage share of Premier Inn in the UK?
All in all, 42% of hotel customers in the UK use Premier Inn. That means, of the 93% who know the brand, 45% use them.
How loyal are the customers of Premier Inn?
Around 37% of hotel customers in the UK say they are likely to use Premier Inn again. Set in relation to the 42% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Premier Inn in the UK?
In August 2022, about 27% of UK hotel customers had heard about Premier Inn in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Premier Inn in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
