Holiday Inn brand profile in the UK 2022
How high is the brand awareness of Holiday Inn in the UK?
When it comes to hotel customers, brand awareness of Holiday Inn is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Holiday Inn in the UK?
In total, 40% of UK hotel customers say they like Holiday Inn. However, in actuality, among the 91% of UK respondents who know Holiday Inn, 44% of people like the brand.
What is the usage share of Holiday Inn in the UK?
All in all, 26% of hotel customers in the UK use Holiday Inn. That means, of the 91% who know the brand, 29% use them.
How loyal are the customers of Holiday Inn?
Around 20% of hotel customers in the UK say they are likely to use Holiday Inn again. Set in relation to the 26% usage share of the brand, this means that 77% of their customers show loyalty to the brand.
What's the buzz around Holiday Inn in the UK?
In August 2022, about 17% of UK hotel customers had heard about Holiday Inn in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Holiday Inn in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Holiday Inn is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Holiday Inn in the UK?
In total, 40% of UK hotel customers say they like Holiday Inn. However, in actuality, among the 91% of UK respondents who know Holiday Inn, 44% of people like the brand.
What is the usage share of Holiday Inn in the UK?
All in all, 26% of hotel customers in the UK use Holiday Inn. That means, of the 91% who know the brand, 29% use them.
How loyal are the customers of Holiday Inn?
Around 20% of hotel customers in the UK say they are likely to use Holiday Inn again. Set in relation to the 26% usage share of the brand, this means that 77% of their customers show loyalty to the brand.
What's the buzz around Holiday Inn in the UK?
In August 2022, about 17% of UK hotel customers had heard about Holiday Inn in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Holiday Inn in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
