Mango brand profile in the UK 2022
How high is the brand awareness of Mango in the UK?
When it comes to fashion store customers, brand awareness of Mango is at 66% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mango in the UK?
In total, 12% of UK fashion store customers say they like Mango. However, in actuality, among the 66% of UK respondents who know Mango, 18% of people like the brand.
What is the usage share of Mango in the UK?
All in all, 6% of fashion store customers in the UK use Mango. That means, of the 66% who know the brand, 9% use them.
How loyal are the customers of Mango?
Around 5% of fashion store customers in the UK say they are likely to use Mango again. Set in relation to the 6% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Mango in the UK?
In August 2022, about 3% of UK fashion store customers had heard about Mango in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Mango in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of Mango is at 66% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mango in the UK?
In total, 12% of UK fashion store customers say they like Mango. However, in actuality, among the 66% of UK respondents who know Mango, 18% of people like the brand.
What is the usage share of Mango in the UK?
All in all, 6% of fashion store customers in the UK use Mango. That means, of the 66% who know the brand, 9% use them.
How loyal are the customers of Mango?
Around 5% of fashion store customers in the UK say they are likely to use Mango again. Set in relation to the 6% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Mango in the UK?
In August 2022, about 3% of UK fashion store customers had heard about Mango in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Mango in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
