Matalan brand profile in the UK 2022
When it comes to fashion store customers, brand awareness of Matalan is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Matalan in the UK?
In total, 30% of UK fashion store customers say they like Matalan. However, in actuality, among the 89% of UK respondents who know Matalan, 34% of people like the brand.
What is the usage share of Matalan in the UK?
All in all, 23% of fashion store customers in the UK use Matalan. That means, of the 89% who know the brand, 26% use them.
How loyal are the customers of Matalan?
Around 19% of fashion store customers in the UK say they are likely to use Matalan again. Set in relation to the 23% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Matalan in the UK?
In August 2022, about 13% of UK fashion store customers had heard about Matalan in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Matalan in the UK.
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