Ritz-Carlton brand profile in the UK 2022
When it comes to hotel customers, brand awareness of Ritz-Carlton is at 64% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ritz-Carlton in the UK?
In total, 15% of UK hotel customers say they like Ritz-Carlton. However, in actuality, among the 64% of UK respondents who know Ritz-Carlton, 23% of people like the brand.
What is the usage share of Ritz-Carlton in the UK?
All in all, 4% of hotel customers in the UK use Ritz-Carlton. That means, of the 64% who know the brand, 6% use them.
How loyal are the customers of Ritz-Carlton?
Around 2% of hotel customers in the UK say they are likely to use Ritz-Carlton again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Ritz-Carlton in the UK?
In August 2022, about 4% of UK hotel customers had heard about Ritz-Carlton in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Ritz-Carlton in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.