Walt Disney Parks and Resorts brand profile in the UK 2022
How high is the brand awareness of Walt Disney Parks and Resorts in the UK?
When it comes to hotel customers, brand awareness of Walt Disney Parks and Resorts is at 83% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Walt Disney Parks and Resorts in the UK?
In total, 23% of UK hotel customers say they like Walt Disney Parks and Resorts. However, in actuality, among the 83% of UK respondents who know Walt Disney Parks and Resorts, 28% of people like the brand.
What is the usage share of Walt Disney Parks and Resorts in the UK?
All in all, 7% of hotel customers in the UK use Walt Disney Parks and Resorts. That means, of the 83% who know the brand, 8% use them.
How loyal are the customers of Walt Disney Parks and Resorts?
Around 6% of hotel customers in the UK say they are likely to use Walt Disney Parks and Resorts again. Set in relation to the 7% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Walt Disney Parks and Resorts in the UK?
In August 2022, about 16% of UK hotel customers had heard about Walt Disney Parks and Resorts in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Walt Disney Parks and Resorts in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Walt Disney Parks and Resorts is at 83% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Walt Disney Parks and Resorts in the UK?
In total, 23% of UK hotel customers say they like Walt Disney Parks and Resorts. However, in actuality, among the 83% of UK respondents who know Walt Disney Parks and Resorts, 28% of people like the brand.
What is the usage share of Walt Disney Parks and Resorts in the UK?
All in all, 7% of hotel customers in the UK use Walt Disney Parks and Resorts. That means, of the 83% who know the brand, 8% use them.
How loyal are the customers of Walt Disney Parks and Resorts?
Around 6% of hotel customers in the UK say they are likely to use Walt Disney Parks and Resorts again. Set in relation to the 7% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Walt Disney Parks and Resorts in the UK?
In August 2022, about 16% of UK hotel customers had heard about Walt Disney Parks and Resorts in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Walt Disney Parks and Resorts in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
