New Look brand profile in the UK 2022
When it comes to fashion store customers, brand awareness of New Look is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is New Look in the UK?
In total, 33% of UK fashion store customers say they like New Look. However, in actuality, among the 92% of UK respondents who know New Look, 36% of people like the brand.
What is the usage share of New Look in the UK?
All in all, 26% of fashion store customers in the UK use New Look. That means, of the 92% who know the brand, 28% use them.
How loyal are the customers of New Look?
Around 22% of fashion store customers in the UK say they are likely to use New Look again. Set in relation to the 26% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around New Look in the UK?
In August 2022, about 12% of UK fashion store customers had heard about New Look in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around New Look in the UK.
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