Taco Bell brand profile in the UK 2022
When it comes to restaurant chain customers, brand awareness of Taco Bell is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Taco Bell in the UK?
In total, 17% of UK restaurant chain customers say they like Taco Bell. However, in actuality, among the 80% of UK respondents who know Taco Bell, 21% of people like the brand.
What is the usage share of Taco Bell in the UK?
All in all, 10% of restaurant chain customers in the UK use Taco Bell. That means, of the 80% who know the brand, 12% use them.
How loyal are the customers of Taco Bell?
Around 8% of restaurant chain customers in the UK say they are likely to use Taco Bell again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Taco Bell in the UK?
In August 2022, about 5% of UK restaurant chain customers had heard about Taco Bell in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Taco Bell in the UK.
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