How high is the brand awareness of Booths in the UK? When it comes to grocery store customers, brand awareness of Booths is at 32% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Booths in the UK? In total, 6% of UK grocery store customers say they like Booths. However, in actuality, among the 32% of UK respondents who know Booths, 19% of people like the brand.
What is the usage share of Booths in the UK? All in all, 6% of grocery store customers in the UK use Booths. That means, of the 32% who know the brand, 19% use them.
How loyal are the customers of Booths? Around 3% of grocery store customers in the UK say they are likely to use Booths again. Set in relation to the 6% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Booths in the UK? In August 2022, about 4% of UK grocery store customers had heard about Booths in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Booths in the UK.
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Booths brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to grocery stores, which of the following brands do you like?
Brand usage: When it comes to grocery stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to grocery stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Booths brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1335679/booths-grocery-stores-brand-profile-in-the-uk
Statista. "Booths brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK in 2022." Chart. September 25, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1335679/booths-grocery-stores-brand-profile-in-the-uk
Statista. (2022). Booths brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1335679/booths-grocery-stores-brand-profile-in-the-uk
Statista. "Booths Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Grocery Store Customers in The Uk in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335679/booths-grocery-stores-brand-profile-in-the-uk
Statista, Booths brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK in 2022 Statista, https://www.statista.com/forecasts/1335679/booths-grocery-stores-brand-profile-in-the-uk (last visited August 25, 2024)
Booths brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335679/booths-grocery-stores-brand-profile-in-the-uk