Holiday Inn Express brand profile in Germany 2022
How high is the brand awareness of Holiday Inn Express in Germany?
When it comes to hotel customers, brand awareness of Holiday Inn Express is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Holiday Inn Express in Germany?
In total, 16% of German hotel customers say they like Holiday Inn Express. However, in actuality, among the 70% of German respondents who know Holiday Inn Express, 23% of people like the brand.
What is the usage share of Holiday Inn Express in Germany?
All in all, 9% of hotel customers in Germany use Holiday Inn Express. That means, of the 70% who know the brand, 13% use them.
How loyal are the customers of Holiday Inn Express?
Around 7% of hotel customers in Germany say they are likely to use Holiday Inn Express again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Holiday Inn Express in Germany?
In August 2022, about 10% of German hotel customers had heard about Holiday Inn Express in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Holiday Inn Express in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Holiday Inn Express is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Holiday Inn Express in Germany?
In total, 16% of German hotel customers say they like Holiday Inn Express. However, in actuality, among the 70% of German respondents who know Holiday Inn Express, 23% of people like the brand.
What is the usage share of Holiday Inn Express in Germany?
All in all, 9% of hotel customers in Germany use Holiday Inn Express. That means, of the 70% who know the brand, 13% use them.
How loyal are the customers of Holiday Inn Express?
Around 7% of hotel customers in Germany say they are likely to use Holiday Inn Express again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Holiday Inn Express in Germany?
In August 2022, about 10% of German hotel customers had heard about Holiday Inn Express in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Holiday Inn Express in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
