Best Western brand profile in Germany 2022
How high is the brand awareness of Best Western in Germany?
When it comes to hotel customers, brand awareness of Best Western is at 64% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Best Western in Germany?
In total, 29% of German hotel customers say they like Best Western. However, in actuality, among the 64% of German respondents who know Best Western, 45% of people like the brand.
What is the usage share of Best Western in Germany?
All in all, 20% of hotel customers in Germany use Best Western. That means, of the 64% who know the brand, 31% use them.
How loyal are the customers of Best Western?
Around 15% of hotel customers in Germany say they are likely to use Best Western again. Set in relation to the 20% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Best Western in Germany?
In August 2022, about 13% of German hotel customers had heard about Best Western in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Best Western in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Best Western is at 64% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Best Western in Germany?
In total, 29% of German hotel customers say they like Best Western. However, in actuality, among the 64% of German respondents who know Best Western, 45% of people like the brand.
What is the usage share of Best Western in Germany?
All in all, 20% of hotel customers in Germany use Best Western. That means, of the 64% who know the brand, 31% use them.
How loyal are the customers of Best Western?
Around 15% of hotel customers in Germany say they are likely to use Best Western again. Set in relation to the 20% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Best Western in Germany?
In August 2022, about 13% of German hotel customers had heard about Best Western in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Best Western in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
