Crowne Plaza brand profile in Germany 2022
How high is the brand awareness of Crowne Plaza in Germany?
When it comes to hotel customers, brand awareness of Crowne Plaza is at 41% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Crowne Plaza in Germany?
In total, 9% of German hotel customers say they like Crowne Plaza. However, in actuality, among the 41% of German respondents who know Crowne Plaza, 22% of people like the brand.
What is the usage share of Crowne Plaza in Germany?
All in all, 5% of hotel customers in Germany use Crowne Plaza. That means, of the 41% who know the brand, 12% use them.
How loyal are the customers of Crowne Plaza?
Around 3% of hotel customers in Germany say they are likely to use Crowne Plaza again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Crowne Plaza in Germany?
In August 2022, about 6% of German hotel customers had heard about Crowne Plaza in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Crowne Plaza in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Crowne Plaza is at 41% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Crowne Plaza in Germany?
In total, 9% of German hotel customers say they like Crowne Plaza. However, in actuality, among the 41% of German respondents who know Crowne Plaza, 22% of people like the brand.
What is the usage share of Crowne Plaza in Germany?
All in all, 5% of hotel customers in Germany use Crowne Plaza. That means, of the 41% who know the brand, 12% use them.
How loyal are the customers of Crowne Plaza?
Around 3% of hotel customers in Germany say they are likely to use Crowne Plaza again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Crowne Plaza in Germany?
In August 2022, about 6% of German hotel customers had heard about Crowne Plaza in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Crowne Plaza in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
