B&B Hotels brand profile in Germany 2022
How high is the brand awareness of B&B Hotels in Germany?
When it comes to hotel customers, brand awareness of B&B Hotels is at 72% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is B&B Hotels in Germany?
In total, 29% of German hotel customers say they like B&B Hotels. However, in actuality, among the 72% of German respondents who know B&B Hotels, 40% of people like the brand.
What is the usage share of B&B Hotels in Germany?
All in all, 22% of hotel customers in Germany use B&B Hotels. That means, of the 72% who know the brand, 31% use them.
How loyal are the customers of B&B Hotels?
Around 18% of hotel customers in Germany say they are likely to use B&B Hotels again. Set in relation to the 22% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around B&B Hotels in Germany?
In August 2022, about 15% of German hotel customers had heard about B&B Hotels in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around B&B Hotels in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of B&B Hotels is at 72% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is B&B Hotels in Germany?
In total, 29% of German hotel customers say they like B&B Hotels. However, in actuality, among the 72% of German respondents who know B&B Hotels, 40% of people like the brand.
What is the usage share of B&B Hotels in Germany?
All in all, 22% of hotel customers in Germany use B&B Hotels. That means, of the 72% who know the brand, 31% use them.
How loyal are the customers of B&B Hotels?
Around 18% of hotel customers in Germany say they are likely to use B&B Hotels again. Set in relation to the 22% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around B&B Hotels in Germany?
In August 2022, about 15% of German hotel customers had heard about B&B Hotels in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around B&B Hotels in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
