Whole Foods Markets brand profile in the United States 2022
How high is the brand awareness of Whole Foods Markets in the United States?
When it comes to grocery store customers, brand awareness of Whole Foods Markets is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Whole Foods Markets in the United States?
In total, 19% of U.S. grocery store customers say they like Whole Foods Markets. However, in actuality, among the 78% of U.S. respondents who know Whole Foods Markets, 24% of people like the brand.
What is the usage share of Whole Foods Markets in the United States?
All in all, 16% of grocery store customers in the United States use Whole Foods Markets. That means, of the 78% who know the brand, 21% use them.
How loyal are the customers of Whole Foods Markets?
Around 14% of grocery store customers in the United States say they are likely to use Whole Foods Markets again. Set in relation to the 16% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Whole Foods Markets in the United States?
In August 2022, about 11% of U.S. grocery store customers had heard about Whole Foods Markets in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Whole Foods Markets in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to grocery store customers, brand awareness of Whole Foods Markets is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Whole Foods Markets in the United States?
In total, 19% of U.S. grocery store customers say they like Whole Foods Markets. However, in actuality, among the 78% of U.S. respondents who know Whole Foods Markets, 24% of people like the brand.
What is the usage share of Whole Foods Markets in the United States?
All in all, 16% of grocery store customers in the United States use Whole Foods Markets. That means, of the 78% who know the brand, 21% use them.
How loyal are the customers of Whole Foods Markets?
Around 14% of grocery store customers in the United States say they are likely to use Whole Foods Markets again. Set in relation to the 16% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Whole Foods Markets in the United States?
In August 2022, about 11% of U.S. grocery store customers had heard about Whole Foods Markets in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Whole Foods Markets in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
