Fashion Nova brand profile in the UK 2022
How high is the brand awareness of Fashion Nova in the UK?
When it comes to fashion store customers, brand awareness of Fashion Nova is at 35% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fashion Nova in the UK?
In total, 8% of UK fashion store customers say they like Fashion Nova. However, in actuality, among the 35% of UK respondents who know Fashion Nova, 23% of people like the brand.
What is the usage share of Fashion Nova in the UK?
All in all, 6% of fashion store customers in the UK use Fashion Nova. That means, of the 35% who know the brand, 17% use them.
How loyal are the customers of Fashion Nova?
Around 3% of fashion store customers in the UK say they are likely to use Fashion Nova again. Set in relation to the 6% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Fashion Nova in the UK?
In August 2022, about 7% of UK fashion store customers had heard about Fashion Nova in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Fashion Nova in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of Fashion Nova is at 35% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fashion Nova in the UK?
In total, 8% of UK fashion store customers say they like Fashion Nova. However, in actuality, among the 35% of UK respondents who know Fashion Nova, 23% of people like the brand.
What is the usage share of Fashion Nova in the UK?
All in all, 6% of fashion store customers in the UK use Fashion Nova. That means, of the 35% who know the brand, 17% use them.
How loyal are the customers of Fashion Nova?
Around 3% of fashion store customers in the UK say they are likely to use Fashion Nova again. Set in relation to the 6% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Fashion Nova in the UK?
In August 2022, about 7% of UK fashion store customers had heard about Fashion Nova in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Fashion Nova in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
