Novotel brand profile in Germany 2022
How high is the brand awareness of Novotel in Germany?
When it comes to hotel customers, brand awareness of Novotel is at 67% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Novotel in Germany?
In total, 16% of German hotel customers say they like Novotel. However, in actuality, among the 67% of German respondents who know Novotel, 24% of people like the brand.
What is the usage share of Novotel in Germany?
All in all, 7% of hotel customers in Germany use Novotel. That means, of the 67% who know the brand, 10% use them.
How loyal are the customers of Novotel?
Around 5% of hotel customers in Germany say they are likely to use Novotel again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Novotel in Germany?
In August 2022, about 5% of German hotel customers had heard about Novotel in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Novotel in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Novotel is at 67% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Novotel in Germany?
In total, 16% of German hotel customers say they like Novotel. However, in actuality, among the 67% of German respondents who know Novotel, 24% of people like the brand.
What is the usage share of Novotel in Germany?
All in all, 7% of hotel customers in Germany use Novotel. That means, of the 67% who know the brand, 10% use them.
How loyal are the customers of Novotel?
Around 5% of hotel customers in Germany say they are likely to use Novotel again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Novotel in Germany?
In August 2022, about 5% of German hotel customers had heard about Novotel in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Novotel in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
