Park Inn brand profile in Germany 2022
How high is the brand awareness of Park Inn in Germany?
When it comes to hotel customers, brand awareness of Park Inn is at 59% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Park Inn in Germany?
In total, 13% of German hotel customers say they like Park Inn. However, in actuality, among the 59% of German respondents who know Park Inn, 22% of people like the brand.
What is the usage share of Park Inn in Germany?
All in all, 6% of hotel customers in Germany use Park Inn. That means, of the 59% who know the brand, 10% use them.
How loyal are the customers of Park Inn?
Around 5% of hotel customers in Germany say they are likely to use Park Inn again. Set in relation to the 6% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Park Inn in Germany?
In August 2022, about 5% of German hotel customers had heard about Park Inn in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Park Inn in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Park Inn is at 59% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Park Inn in Germany?
In total, 13% of German hotel customers say they like Park Inn. However, in actuality, among the 59% of German respondents who know Park Inn, 22% of people like the brand.
What is the usage share of Park Inn in Germany?
All in all, 6% of hotel customers in Germany use Park Inn. That means, of the 59% who know the brand, 10% use them.
How loyal are the customers of Park Inn?
Around 5% of hotel customers in Germany say they are likely to use Park Inn again. Set in relation to the 6% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Park Inn in Germany?
In August 2022, about 5% of German hotel customers had heard about Park Inn in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Park Inn in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
