Starbucks brand profile in Germany 2022
How high is the brand awareness of Starbucks in Germany?
When it comes to restaurant chain customers, brand awareness of Starbucks is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Starbucks in Germany?
In total, 32% of German restaurant chain customers say they like Starbucks. However, in actuality, among the 90% of German respondents who know Starbucks, 36% of people like the brand.
What is the usage share of Starbucks in Germany?
All in all, 23% of restaurant chain customers in Germany use Starbucks. That means, of the 90% who know the brand, 26% use them.
How loyal are the customers of Starbucks?
Around 19% of restaurant chain customers in Germany say they are likely to use Starbucks again. Set in relation to the 23% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Starbucks in Germany?
In August 2022, about 16% of German restaurant chain customers had heard about Starbucks in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Starbucks in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Starbucks is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Starbucks in Germany?
In total, 32% of German restaurant chain customers say they like Starbucks. However, in actuality, among the 90% of German respondents who know Starbucks, 36% of people like the brand.
What is the usage share of Starbucks in Germany?
All in all, 23% of restaurant chain customers in Germany use Starbucks. That means, of the 90% who know the brand, 26% use them.
How loyal are the customers of Starbucks?
Around 19% of restaurant chain customers in Germany say they are likely to use Starbucks again. Set in relation to the 23% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Starbucks in Germany?
In August 2022, about 16% of German restaurant chain customers had heard about Starbucks in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Starbucks in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
