Harvester brand profile in the UK 2022
How high is the brand awareness of Harvester in the UK?
When it comes to restaurant chain customers, brand awareness of Harvester is at 84% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Harvester in the UK?
In total, 31% of UK restaurant chain customers say they like Harvester. However, in actuality, among the 84% of UK respondents who know Harvester, 37% of people like the brand.
What is the usage share of Harvester in the UK?
All in all, 23% of restaurant chain customers in the UK use Harvester. That means, of the 84% who know the brand, 27% use them.
How loyal are the customers of Harvester?
Around 18% of restaurant chain customers in the UK say they are likely to use Harvester again. Set in relation to the 23% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Harvester in the UK?
In August 2022, about 8% of UK restaurant chain customers had heard about Harvester in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Harvester in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Harvester is at 84% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Harvester in the UK?
In total, 31% of UK restaurant chain customers say they like Harvester. However, in actuality, among the 84% of UK respondents who know Harvester, 37% of people like the brand.
What is the usage share of Harvester in the UK?
All in all, 23% of restaurant chain customers in the UK use Harvester. That means, of the 84% who know the brand, 27% use them.
How loyal are the customers of Harvester?
Around 18% of restaurant chain customers in the UK say they are likely to use Harvester again. Set in relation to the 23% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Harvester in the UK?
In August 2022, about 8% of UK restaurant chain customers had heard about Harvester in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Harvester in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
