Frankie & Benny's brand profile in the UK 2022
How high is the brand awareness of Frankie & Benny's in the UK?
When it comes to restaurant chain customers, brand awareness of Frankie & Benny's is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Frankie & Benny's in the UK?
In total, 30% of UK restaurant chain customers say they like Frankie & Benny's. However, in actuality, among the 87% of UK respondents who know Frankie & Benny's, 34% of people like the brand.
What is the usage share of Frankie & Benny's in the UK?
All in all, 17% of restaurant chain customers in the UK use Frankie & Benny's. That means, of the 87% who know the brand, 20% use them.
How loyal are the customers of Frankie & Benny's?
Around 12% of restaurant chain customers in the UK say they are likely to use Frankie & Benny's again. Set in relation to the 17% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Frankie & Benny's in the UK?
In August 2022, about 7% of UK restaurant chain customers had heard about Frankie & Benny's in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Frankie & Benny's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Frankie & Benny's is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Frankie & Benny's in the UK?
In total, 30% of UK restaurant chain customers say they like Frankie & Benny's. However, in actuality, among the 87% of UK respondents who know Frankie & Benny's, 34% of people like the brand.
What is the usage share of Frankie & Benny's in the UK?
All in all, 17% of restaurant chain customers in the UK use Frankie & Benny's. That means, of the 87% who know the brand, 20% use them.
How loyal are the customers of Frankie & Benny's?
Around 12% of restaurant chain customers in the UK say they are likely to use Frankie & Benny's again. Set in relation to the 17% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Frankie & Benny's in the UK?
In August 2022, about 7% of UK restaurant chain customers had heard about Frankie & Benny's in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Frankie & Benny's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
