Burger King brand profile in the UK 2022
How high is the brand awareness of Burger King in the UK?
When it comes to restaurant chain customers, brand awareness of Burger King is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Burger King in the UK?
In total, 43% of UK restaurant chain customers say they like Burger King. However, in actuality, among the 95% of UK respondents who know Burger King, 45% of people like the brand.
What is the usage share of Burger King in the UK?
All in all, 36% of restaurant chain customers in the UK use Burger King. That means, of the 95% who know the brand, 38% use them.
How loyal are the customers of Burger King?
Around 28% of restaurant chain customers in the UK say they are likely to use Burger King again. Set in relation to the 36% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Burger King in the UK?
In August 2022, about 23% of UK restaurant chain customers had heard about Burger King in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Burger King in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Burger King is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Burger King in the UK?
In total, 43% of UK restaurant chain customers say they like Burger King. However, in actuality, among the 95% of UK respondents who know Burger King, 45% of people like the brand.
What is the usage share of Burger King in the UK?
All in all, 36% of restaurant chain customers in the UK use Burger King. That means, of the 95% who know the brand, 38% use them.
How loyal are the customers of Burger King?
Around 28% of restaurant chain customers in the UK say they are likely to use Burger King again. Set in relation to the 36% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Burger King in the UK?
In August 2022, about 23% of UK restaurant chain customers had heard about Burger King in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Burger King in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
