Ibis budget brand profile in Germany 2022
How high is the brand awareness of Ibis budget in Germany?
When it comes to hotel customers, brand awareness of Ibis budget is at 69% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ibis budget in Germany?
In total, 17% of German hotel customers say they like Ibis budget. However, in actuality, among the 69% of German respondents who know Ibis budget, 25% of people like the brand.
What is the usage share of Ibis budget in Germany?
All in all, 9% of hotel customers in Germany use Ibis budget. That means, of the 69% who know the brand, 13% use them.
How loyal are the customers of Ibis budget?
Around 7% of hotel customers in Germany say they are likely to use Ibis budget again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Ibis budget in Germany?
In August 2022, about 6% of German hotel customers had heard about Ibis budget in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Ibis budget in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Ibis budget is at 69% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ibis budget in Germany?
In total, 17% of German hotel customers say they like Ibis budget. However, in actuality, among the 69% of German respondents who know Ibis budget, 25% of people like the brand.
What is the usage share of Ibis budget in Germany?
All in all, 9% of hotel customers in Germany use Ibis budget. That means, of the 69% who know the brand, 13% use them.
How loyal are the customers of Ibis budget?
Around 7% of hotel customers in Germany say they are likely to use Ibis budget again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Ibis budget in Germany?
In August 2022, about 6% of German hotel customers had heard about Ibis budget in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Ibis budget in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
