Fred Meyer brand profile in the United States 2022
When it comes to grocery store customers, brand awareness of Fred Meyer is at 33% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fred Meyer in the United States?
In total, 7% of U.S. grocery store customers say they like Fred Meyer. However, in actuality, among the 33% of U.S. respondents who know Fred Meyer, 21% of people like the brand.
What is the usage share of Fred Meyer in the United States?
All in all, 6% of grocery store customers in the United States use Fred Meyer. That means, of the 33% who know the brand, 18% use them.
How loyal are the customers of Fred Meyer?
Around 5% of grocery store customers in the United States say they are likely to use Fred Meyer again. Set in relation to the 6% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Fred Meyer in the United States?
In August 2022, about 4% of U.S. grocery store customers had heard about Fred Meyer in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Fred Meyer in the United States.
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