Travelodge brand profile in the UK 2022
How high is the brand awareness of Travelodge in the UK?
When it comes to hotel customers, brand awareness of Travelodge is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Travelodge in the UK?
In total, 34% of UK hotel customers say they like Travelodge. However, in actuality, among the 91% of UK respondents who know Travelodge, 37% of people like the brand.
What is the usage share of Travelodge in the UK?
All in all, 27% of hotel customers in the UK use Travelodge. That means, of the 91% who know the brand, 30% use them.
How loyal are the customers of Travelodge?
Around 22% of hotel customers in the UK say they are likely to use Travelodge again. Set in relation to the 27% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Travelodge in the UK?
In August 2022, about 16% of UK hotel customers had heard about Travelodge in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Travelodge in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Travelodge is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Travelodge in the UK?
In total, 34% of UK hotel customers say they like Travelodge. However, in actuality, among the 91% of UK respondents who know Travelodge, 37% of people like the brand.
What is the usage share of Travelodge in the UK?
All in all, 27% of hotel customers in the UK use Travelodge. That means, of the 91% who know the brand, 30% use them.
How loyal are the customers of Travelodge?
Around 22% of hotel customers in the UK say they are likely to use Travelodge again. Set in relation to the 27% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Travelodge in the UK?
In August 2022, about 16% of UK hotel customers had heard about Travelodge in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Travelodge in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
