Hyatt brand profile in the UK 2022
When it comes to hotel customers, brand awareness of Hyatt is at 53% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hyatt in the UK?
In total, 11% of UK hotel customers say they like Hyatt. However, in actuality, among the 53% of UK respondents who know Hyatt, 21% of people like the brand.
What is the usage share of Hyatt in the UK?
All in all, 5% of hotel customers in the UK use Hyatt. That means, of the 53% who know the brand, 9% use them.
How loyal are the customers of Hyatt?
Around 3% of hotel customers in the UK say they are likely to use Hyatt again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Hyatt in the UK?
In August 2022, about 4% of UK hotel customers had heard about Hyatt in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Hyatt in the UK.
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