Ibis brand profile in Germany 2022
How high is the brand awareness of Ibis in Germany?
When it comes to hotel customers, brand awareness of Ibis is at 79% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ibis in Germany?
In total, 30% of German hotel customers say they like Ibis. However, in actuality, among the 79% of German respondents who know Ibis, 38% of people like the brand.
What is the usage share of Ibis in Germany?
All in all, 22% of hotel customers in Germany use Ibis. That means, of the 79% who know the brand, 28% use them.
How loyal are the customers of Ibis?
Around 18% of hotel customers in Germany say they are likely to use Ibis again. Set in relation to the 22% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Ibis in Germany?
In August 2022, about 15% of German hotel customers had heard about Ibis in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Ibis in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Ibis is at 79% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ibis in Germany?
In total, 30% of German hotel customers say they like Ibis. However, in actuality, among the 79% of German respondents who know Ibis, 38% of people like the brand.
What is the usage share of Ibis in Germany?
All in all, 22% of hotel customers in Germany use Ibis. That means, of the 79% who know the brand, 28% use them.
How loyal are the customers of Ibis?
Around 18% of hotel customers in Germany say they are likely to use Ibis again. Set in relation to the 22% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Ibis in Germany?
In August 2022, about 15% of German hotel customers had heard about Ibis in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Ibis in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
