Hollister brand profile in Germany 2022
How high is the brand awareness of Hollister in Germany?
When it comes to fashion store customers, brand awareness of Hollister is at 62% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hollister in Germany?
In total, 15% of German fashion store customers say they like Hollister. However, in actuality, among the 62% of German respondents who know Hollister, 24% of people like the brand.
What is the usage share of Hollister in Germany?
All in all, 9% of fashion store customers in Germany use Hollister. That means, of the 62% who know the brand, 15% use them.
How loyal are the customers of Hollister?
Around 6% of fashion store customers in Germany say they are likely to use Hollister again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Hollister in Germany?
In August 2022, about 6% of German fashion store customers had heard about Hollister in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Hollister in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of Hollister is at 62% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hollister in Germany?
In total, 15% of German fashion store customers say they like Hollister. However, in actuality, among the 62% of German respondents who know Hollister, 24% of people like the brand.
What is the usage share of Hollister in Germany?
All in all, 9% of fashion store customers in Germany use Hollister. That means, of the 62% who know the brand, 15% use them.
How loyal are the customers of Hollister?
Around 6% of fashion store customers in Germany say they are likely to use Hollister again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Hollister in Germany?
In August 2022, about 6% of German fashion store customers had heard about Hollister in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Hollister in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
