How high is the brand awareness of Haven in the UK? When it comes to hotel customers, brand awareness of Haven is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Haven in the UK? In total, 21% of UK hotel customers say they like Haven. However, in actuality, among the 80% of UK respondents who know Haven, 26% of people like the brand.
What is the usage share of Haven in the UK? All in all, 13% of hotel customers in the UK use Haven. That means, of the 80% who know the brand, 16% use them.
How loyal are the customers of Haven? Around 9% of hotel customers in the UK say they are likely to use Haven again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around Haven in the UK? In August 2022, about 20% of UK hotel customers had heard about Haven in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Haven in the UK.
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Haven brand awareness, usage, popularity, loyalty, and buzz among hotel customers in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to hotels, which of the following brands do you like?
Brand usage: When it comes to hotels, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to hotels, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Haven brand awareness, usage, popularity, loyalty, and buzz among hotel customers in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1335643/haven-hotels-brand-profile-in-the-uk
Statista. "Haven brand awareness, usage, popularity, loyalty, and buzz among hotel customers in the UK in 2022." Chart. September 25, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1335643/haven-hotels-brand-profile-in-the-uk
Statista. (2022). Haven brand awareness, usage, popularity, loyalty, and buzz among hotel customers in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1335643/haven-hotels-brand-profile-in-the-uk
Statista. "Haven Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Hotel Customers in The Uk in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335643/haven-hotels-brand-profile-in-the-uk
Statista, Haven brand awareness, usage, popularity, loyalty, and buzz among hotel customers in the UK in 2022 Statista, https://www.statista.com/forecasts/1335643/haven-hotels-brand-profile-in-the-uk (last visited August 25, 2024)
Haven brand awareness, usage, popularity, loyalty, and buzz among hotel customers in the UK in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335643/haven-hotels-brand-profile-in-the-uk