Haven brand profile in the UK 2022
How high is the brand awareness of Haven in the UK?
When it comes to hotel customers, brand awareness of Haven is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Haven in the UK?
In total, 21% of UK hotel customers say they like Haven. However, in actuality, among the 80% of UK respondents who know Haven, 26% of people like the brand.
What is the usage share of Haven in the UK?
All in all, 13% of hotel customers in the UK use Haven. That means, of the 80% who know the brand, 16% use them.
How loyal are the customers of Haven?
Around 9% of hotel customers in the UK say they are likely to use Haven again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around Haven in the UK?
In August 2022, about 20% of UK hotel customers had heard about Haven in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Haven in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Haven is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Haven in the UK?
In total, 21% of UK hotel customers say they like Haven. However, in actuality, among the 80% of UK respondents who know Haven, 26% of people like the brand.
What is the usage share of Haven in the UK?
All in all, 13% of hotel customers in the UK use Haven. That means, of the 80% who know the brand, 16% use them.
How loyal are the customers of Haven?
Around 9% of hotel customers in the UK say they are likely to use Haven again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around Haven in the UK?
In August 2022, about 20% of UK hotel customers had heard about Haven in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Haven in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
