Pizza Express brand profile in the UK 2022
How high is the brand awareness of Pizza Express in the UK?
When it comes to restaurant chain customers, brand awareness of Pizza Express is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pizza Express in the UK?
In total, 31% of UK restaurant chain customers say they like Pizza Express. However, in actuality, among the 91% of UK respondents who know Pizza Express, 34% of people like the brand.
What is the usage share of Pizza Express in the UK?
All in all, 19% of restaurant chain customers in the UK use Pizza Express. That means, of the 91% who know the brand, 21% use them.
How loyal are the customers of Pizza Express?
Around 15% of restaurant chain customers in the UK say they are likely to use Pizza Express again. Set in relation to the 19% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around Pizza Express in the UK?
In August 2022, about 8% of UK restaurant chain customers had heard about Pizza Express in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Pizza Express in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Pizza Express is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pizza Express in the UK?
In total, 31% of UK restaurant chain customers say they like Pizza Express. However, in actuality, among the 91% of UK respondents who know Pizza Express, 34% of people like the brand.
What is the usage share of Pizza Express in the UK?
All in all, 19% of restaurant chain customers in the UK use Pizza Express. That means, of the 91% who know the brand, 21% use them.
How loyal are the customers of Pizza Express?
Around 15% of restaurant chain customers in the UK say they are likely to use Pizza Express again. Set in relation to the 19% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around Pizza Express in the UK?
In August 2022, about 8% of UK restaurant chain customers had heard about Pizza Express in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Pizza Express in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
