Xiaomi brand profile in the United States 2022
How high is the brand awareness of Xiaomi in the United States?
When it comes to wearables users, brand awareness of Xiaomi is at 36% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Xiaomi in the United States?
In total, 7% of U.S. wearables users say they like Xiaomi. However, in actuality, among the 36% of U.S. respondents who know Xiaomi, 19% of people like the brand.
What is the usage share of Xiaomi in the United States?
All in all, 5% of wearables users in the United States use Xiaomi. That means, of the 36% who know the brand, 14% use them.
How loyal are the users of Xiaomi?
Around 3% of wearables users in the United States say they are likely to use Xiaomi again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Xiaomi in the United States?
In August 2022, about 4% of U.S. wearables users had heard about Xiaomi in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Xiaomi in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Xiaomi is at 36% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Xiaomi in the United States?
In total, 7% of U.S. wearables users say they like Xiaomi. However, in actuality, among the 36% of U.S. respondents who know Xiaomi, 19% of people like the brand.
What is the usage share of Xiaomi in the United States?
All in all, 5% of wearables users in the United States use Xiaomi. That means, of the 36% who know the brand, 14% use them.
How loyal are the users of Xiaomi?
Around 3% of wearables users in the United States say they are likely to use Xiaomi again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Xiaomi in the United States?
In August 2022, about 4% of U.S. wearables users had heard about Xiaomi in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Xiaomi in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
