Withings brand profile in the United States 2022
When it comes to wearables users, brand awareness of Withings is at 24% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Withings in the United States?
In total, 3% of U.S. wearables users say they like Withings. However, in actuality, among the 24% of U.S. respondents who know Withings, 12% of people like the brand.
What is the usage share of Withings in the United States?
All in all, 3% of wearables users in the United States use Withings. That means, of the 24% who know the brand, 12% use them.
How loyal are the users of Withings?
Around 2% of wearables users in the United States say they are likely to use Withings again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Withings in the United States?
In August 2022, about 1% of U.S. wearables users had heard about Withings in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Withings in the United States.
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