Ernsting's family brand profile in Germany 2022
How high is the brand awareness of Ernsting's family in Germany?
When it comes to fashion store customers, brand awareness of Ernsting's family is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ernsting's family in Germany?
In total, 26% of German fashion store customers say they like Ernsting's family. However, in actuality, among the 86% of German respondents who know Ernsting's family, 30% of people like the brand.
What is the usage share of Ernsting's family in Germany?
All in all, 23% of fashion store customers in Germany use Ernsting's family. That means, of the 86% who know the brand, 27% use them.
How loyal are the customers of Ernsting's family?
Around 18% of fashion store customers in Germany say they are likely to use Ernsting's family again. Set in relation to the 23% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Ernsting's family in Germany?
In August 2022, about 25% of German fashion store customers had heard about Ernsting's family in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Ernsting's family in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of Ernsting's family is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ernsting's family in Germany?
In total, 26% of German fashion store customers say they like Ernsting's family. However, in actuality, among the 86% of German respondents who know Ernsting's family, 30% of people like the brand.
What is the usage share of Ernsting's family in Germany?
All in all, 23% of fashion store customers in Germany use Ernsting's family. That means, of the 86% who know the brand, 27% use them.
How loyal are the customers of Ernsting's family?
Around 18% of fashion store customers in Germany say they are likely to use Ernsting's family again. Set in relation to the 23% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Ernsting's family in Germany?
In August 2022, about 25% of German fashion store customers had heard about Ernsting's family in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Ernsting's family in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
