Radisson Blu brand profile in Germany 2022
How high is the brand awareness of Radisson Blu in Germany?
When it comes to hotel customers, brand awareness of Radisson Blu is at 54% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Radisson Blu in Germany?
In total, 17% of German hotel customers say they like Radisson Blu. However, in actuality, among the 54% of German respondents who know Radisson Blu, 31% of people like the brand.
What is the usage share of Radisson Blu in Germany?
All in all, 7% of hotel customers in Germany use Radisson Blu. That means, of the 54% who know the brand, 13% use them.
How loyal are the customers of Radisson Blu?
Around 6% of hotel customers in Germany say they are likely to use Radisson Blu again. Set in relation to the 7% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Radisson Blu in Germany?
In August 2022, about 5% of German hotel customers had heard about Radisson Blu in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Radisson Blu in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Radisson Blu is at 54% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Radisson Blu in Germany?
In total, 17% of German hotel customers say they like Radisson Blu. However, in actuality, among the 54% of German respondents who know Radisson Blu, 31% of people like the brand.
What is the usage share of Radisson Blu in Germany?
All in all, 7% of hotel customers in Germany use Radisson Blu. That means, of the 54% who know the brand, 13% use them.
How loyal are the customers of Radisson Blu?
Around 6% of hotel customers in Germany say they are likely to use Radisson Blu again. Set in relation to the 7% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Radisson Blu in Germany?
In August 2022, about 5% of German hotel customers had heard about Radisson Blu in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Radisson Blu in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
