Safeway brand profile in the United States 2022
How high is the brand awareness of Safeway in the United States?
When it comes to grocery store customers, brand awareness of Safeway is at 59% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Safeway in the United States?
In total, 15% of U.S. grocery store customers say they like Safeway. However, in actuality, among the 59% of U.S. respondents who know Safeway, 25% of people like the brand.
What is the usage share of Safeway in the United States?
All in all, 12% of grocery store customers in the United States use Safeway. That means, of the 59% who know the brand, 20% use them.
How loyal are the customers of Safeway?
Around 10% of grocery store customers in the United States say they are likely to use Safeway again. Set in relation to the 12% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Safeway in the United States?
In August 2022, about 7% of U.S. grocery store customers had heard about Safeway in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Safeway in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to grocery store customers, brand awareness of Safeway is at 59% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Safeway in the United States?
In total, 15% of U.S. grocery store customers say they like Safeway. However, in actuality, among the 59% of U.S. respondents who know Safeway, 25% of people like the brand.
What is the usage share of Safeway in the United States?
All in all, 12% of grocery store customers in the United States use Safeway. That means, of the 59% who know the brand, 20% use them.
How loyal are the customers of Safeway?
Around 10% of grocery store customers in the United States say they are likely to use Safeway again. Set in relation to the 12% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Safeway in the United States?
In August 2022, about 7% of U.S. grocery store customers had heard about Safeway in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Safeway in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
