Stop & Shop brand profile in the United States 2022
How high is the brand awareness of Stop & Shop in the United States?
When it comes to grocery store customers, brand awareness of Stop & Shop is at 30% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Stop & Shop in the United States?
In total, 8% of U.S. grocery store customers say they like Stop & Shop. However, in actuality, among the 30% of U.S. respondents who know Stop & Shop, 27% of people like the brand.
What is the usage share of Stop & Shop in the United States?
All in all, 7% of grocery store customers in the United States use Stop & Shop. That means, of the 30% who know the brand, 23% use them.
How loyal are the customers of Stop & Shop?
Around 6% of grocery store customers in the United States say they are likely to use Stop & Shop again. Set in relation to the 7% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Stop & Shop in the United States?
In August 2022, about 4% of U.S. grocery store customers had heard about Stop & Shop in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Stop & Shop in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to grocery store customers, brand awareness of Stop & Shop is at 30% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Stop & Shop in the United States?
In total, 8% of U.S. grocery store customers say they like Stop & Shop. However, in actuality, among the 30% of U.S. respondents who know Stop & Shop, 27% of people like the brand.
What is the usage share of Stop & Shop in the United States?
All in all, 7% of grocery store customers in the United States use Stop & Shop. That means, of the 30% who know the brand, 23% use them.
How loyal are the customers of Stop & Shop?
Around 6% of grocery store customers in the United States say they are likely to use Stop & Shop again. Set in relation to the 7% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Stop & Shop in the United States?
In August 2022, about 4% of U.S. grocery store customers had heard about Stop & Shop in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Stop & Shop in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
